Cloud Cuckoo Land is aimed at the younger audience of Alton Towers, and is themed with bright colours incorporating oversized flowers and toadstools, as if in a fantasy garden. There are shows at the theatre, and as of 2012 the Cloud Cuckoo Land Theatre is the home of Ice Age: The 4-D Experience. A Skyride station is located nearby, which was refurbished for the 2010 season.
Among the attractions are an indoor bouncy castle play area called Wobble World, and a Wave Swinger ride called the Twirling Toadstool originally located in UG Land. There are other rides in the area especially suited for younger children such as Frog Hopper and Galloper's Carousel.
The Alton Towers Driving School gives children the opportunity to ride their own miniature electric cars around a British style road network. There is also Charlie and the Chocolate Factory: The Ride, based on the Roald Dahl novel. The dark boat ride opened in 2006, and is an 11-minute fantasy journey that replaced Toyland Tours, which in turn replaced the original boat ride Around the World in Eighty Day